Recently, CNBC and other news sources have reported on the increased significance of a DIY lifestyle during tough economic times. Reports suggest that, instead of hiring professionals, more and more homeowners are tackling indoor and outdoor chores, redecorating/remodeling projects, and minor household repairs in order to save in ’09. Some have gone so far as to say that, due to the popularity of this trend and the extent of the recession, the U.S. is growing into a ‘DIY Nation.’For CSN Mondays, I wanted to spotlight a few initiatives CSN Stores, a top three online retailer, has recently launched in response to the DIY surge.
· Filling Out the Toolbox:
In order to accommodate all the new ‘Mr and Mrs. Fix Its,’ CSN recently added over 60,000 DIY essentials, from claw hammers to cordless drills and crosscut saws to crescent wrenches. We wanted to feature a selection that would appeal to the beginner, the expert, and everyone in between. That’s why, along with all the basics, we also have a wide array of top brand, project specific tools, like chain wrenches, for the more experienced handyman.
· Flooring Made Easy:
Putting in new flooring, a surefire way to improve a home’s retail value, has emerged as one of the more popular projects being ‘in-sourced’ this year. To help the DIYer, CSN created FlooringSelect.com, a brand new, hassle-free site that offers various flooring options at affordable prices. Traditionally a job left for professionals, we’ve streamlined the process on Flooring Select, so that the searching, selecting, and purchasing of new flooring for your home is as easy as ever.
· Sheds and Storage Results in Savings:
To appeal to the hardcore DIYer, CSN has increased their selection of sheds and garage storage equipment so that it is now the largest on the web. An organized and attractive home for your tools and DIY essentials will encourage a more proactive commitment to the do-it-yourself lifestyle. Also, no DIYer is complete without one.
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